This project was for a Prime video network ID. I wanted to use bold type and color black styles to show certain words that can be attributed to either prime video or it's specific original shows. Using repeated type and offsetting to create hierarchy and focus on the words. These words shown as the main subject of the frame. Sticking to a modern and fresh style that appeals to a younger audience, who aren't on prime video as much, or see prime video as a go to streaming platform. Hopefully reeling in some new users from that demographic.

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Full process book linked below.